Wieneke van Koppen

Brand Identity

Simple yet effective identity for freelance writer

Wieneke van Koppen is an independant writer, journalist and editor in the Netherlands. Her clients include: NPO 2DOC, VPRO, Hard//hoofd, De Dakhaas... She mainly works in culture and media both online & print.
Norma Design was commissioned to designed the new visual identity including logotype, typography, stationery, digital templates, webdesign assets. The use of the underline is both a reference to the print world and the web (headlines vs hyperlink), also a way to emphasise the name of the owner.

corporate logotype black wieneke van koppen by norma design

Logotype

Wvk typeface guidelines branding

IBM Plex mono is the body typeface (Regular primary typographic voice)

IBM Plex mono is the body typeface (Regular primary typographic voice)

stationery business cards envelop letterhead wieneke van koppen by norma design

Stationery

wirebound spiral notebook invoice wieneke van koppen by norma design

Wirebound notebook and invoice

The use of the underline is both a reference to the print world and the web (headlines vs hyperlink), also a way to emphasise the name of the owner.

The use of the underline is both a reference to the print world and the web (hyperlink), also a way to emphasise the name.

basic graphic manual for identification wieneke van koppen by norma design

Basic identification manual

entrance plate sign wieneke van koppen branding
business cards invitation printed matters wieneke van koppen by norma design
digital template wieneke van koppen by norma design

Digital template

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branding by simplicity.

branding by simplicity.

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