Museum Boijmans Van Beuningen - Ugo Rondinone solo exhibition

Campaigns

Ugo Rondinone - Vocabulary of Solitude

Ugo Rondinone - Vocabulary of Solitude

Ugo Rondinone - Vocabulary of Solitude
Museum Boijmans van Beuningen, Rotterdam(NL) 
13.02 — 29.05.2016

Visual campaign for solo exhibition of the artist Ugo Rondinone (Switzerland, 1964) at the Museum Boijmans van Beuningen of Rotterdam. Development of a comprehensive campaign with colorful visual imagery and typography.The clown sculptures is the centrepiece of the exhibition and a starting point of a unique visual communication. « Something strange happens every time you look at Rondinone’s art. He gives everyday motifs and images a poetic dimension by isolating or enlarging them. »

The graphic design exploration is made within the visual identity of the museum (developed by Thonik), the typeface is one of the key element. 

Credit
Top image: © Ugo Rondinone, Vocabulary of Solitude (sleep, 2014. Clown costume, masker, live performance. Collection of the artist.)
Museum: Museum Boijmans Van Beuningen
Visual Campaign made in a design team at Thonik, Amsterdam.

14-ugo
13-ugo

Early sketches with the museum typeface

15-ugo

Early sketches

01B-ugo

Final campaign image. (© Ugo Rondinone, vocabulary of solitude)

16-ugo
17-ugo

Invitation, agenda & programme

05-ugo

Facade banner

11-ugo

A0 poster in Rotterdam. Photo: © Thonik

02-ugo

Metro campaign

03-ugo
10-ugo

Metro banner and button. Photo on the right: © Lotte Stekelenburg

12-ugo

Children drawings (Collection of the artist).

08-ugo
07-ugo

Brochure & supergraphic at the entrance

2016_boijmans_11-2000×1300

Photo © Ugo Rondinone  Vocabulary of Solitude, 2014-2016

09-ugo

Social media communication

See next

branding by simplicity.

branding by simplicity.

Get in touch
+31 6 29 31 05 72
info@norma-design.com

Visit
Utrecht, Netherlands

© 2020 Norma Design | Chamber of commerce: 71048731 | VAT: NL353467546B01