Ugo Rondinone - Vocabulary of Solitude

Ugo Rondinone - Vocabulary of Solitude
Museum Boijmans van Beuningen, Rotterdam(NL)
13.02 — 29.05.2016

Visual campaign for solo exhibition of the artist Ugo Rondinone (Switzerland, 1964) at the Museum Boijmans van Beuningen of Rotterdam. Development of a comprehensive campaign with colorful visual imagery and typography.The clown sculptures is the centrepiece of the exhibition and a starting point of a unique visual communication. « Something strange happens every time you look at Rondinone’s art. He gives everyday motifs and images a poetic dimension by isolating or enlarging them. »

The graphic design exploration is made within the visual identity of the museum (developed by Thonik), the typeface is one of the key element.

Credit
Top image: © Ugo Rondinone, Vocabulary of Solitude (sleep, 2014. Clown costume, masker, live performance. Collection of the artist.)
Museum: Museum Boijmans Van Beuningen
Visual Campaign made in a design team at Thonik, Amsterdam.