Musée Replay

Brand Identity, Campaigns, Environmental

Rebranding the first video game museum in France

(from 2018 onwards)

Founded in 2014, the association Musée Replay is dedicated to the conservation and enhancement of digital culture, computer and video games through the organization of many exhibitions, while working on the forthcoming opening of a permanent museum space in the Bordeaux region.

The association continues since its creation a work of collection, archiving, restoration and maintenance of old machines, ephemeral witnesses of an evolution of digital technologies ever faster. It has now an important collection background consisting of several thousand computers, games, softwares, extensions and documentation. It is a part of this collection that the association enthusiastically presents to the public during the many cultural events it organizes.

Every year they work in partnership with various structures (media libraries, universities, cultural centers, festivals, shops, private partners, etc.).

For this reason, besides video games, the museum actions more generally include the history of digital technologies and computer science. "We insist on the importance of preserving and promoting this heritage, in order to transmit it to an ever more curious and inquiring public facing this history. The communication is an essential component of the museum action."

The visual identity combine modern clarity and retro gaming inspiration. Thanks to Intersect A–B, a font designed by MuirMcNeil, each exhibition and support developed new pattern based on the original font. Its construction system allows interaction and layering giving endless variations.

Exhibition photos: © Musée Replay


Identification manual


Various corporate communication


Ad long format and tees


Consoles, collection of the museum


Various posters

"Digital has changed our civilization in just a few decades, yet our retreat from its history is minimal. Few structures in France are looking at this memory, and we are proud to be precursors in this area."

poster musee replay gaming fx norma design
billboard with poster for retro robot exhibition by musee replay

Large size posters for various exhibitions


Pattern developped with Intersect font by MuirMcNeil (shown on banner above)

musee replay exhibition banner intro norma design

Various banners for exhibition

musee replay display console exhibition norma design

Various exhibition in University of Bordeaux and Cap Sciences, Bordeaux (FR)

digital poster musee replay retro gaming norma design

Animation for RetroRobotGaming, digital poster for exhibition at Cap Sciences

"Each of our interventions is another opportunity to note that they are a lot of interest among the public because of their interactive, fun and informative nature."

retro robot exhibition instagram feed with graphic post on iphone x

Social media campaign

See next

branding by simplicity.

branding by simplicity.

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