Ladurée Paris

Campaigns, Editorial

Celebrating easter in Paris with finest French bakery

"Ladurée Paris is a French luxury bakery and sweets maker house created in 1862. It is one of the world's best-known premier sellers of the double-decker macaron, fifteen thousand of which are sold every day. 

Easter is a widely-celebrated holiday in France, but not only for religious purposes. Boulangeries, chocolateries and pâtisseries everywhere bring out some of their best work for this holiday, crafting some truly wonderful sweets during the days leading up to Holy Week".

Ladurée Paris commissioned Norma Design for the art direction and design to their new catalogs for the Easter 2018 collection. The design brings a selection of carefully chosen typefaces, colours and paper. This year 'La Maison Ladurée' offers a playful collection with adorable characters created by Claire Heitzler, Pastry Chef, in memory of Japan where she worked for 3 years.

The catalog was available in 3 versions; French, English and Swiss and available across all the europeans boutiques and stores.

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High contrast Didone style typeface and metallic colour + palette

High contrast Didone style typeface and metallic colour + palette

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Playful layout for the front cover

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Metallic PMS colour details

"The design brings a selection of carefully chosen typefaces, colours and paper"

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Headlines and layout

Bold headlines

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Ladurée boutique rue Royale in Paris. © Ladurée Paris.

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branding by simplicity.

branding by simplicity.

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+31 6 29 31 05 72

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