Keyi Productions

Brand Identity, Digital, Motion Graphics

YES it's possible 

YES it's possible 

Keyi Productions is an audiovisual production company based in Shanghai, China who mainly collaborate with the TV Channels and corporate brands in Asia. They focus on news, TV documentaries & corporate video. Keyi Productions client included: TF1, Arte, AFP, CBS, CNN, Deutsche Welle...

Keyi Productions asked Norma Design to develop an identity program that can easily communicate to both parts of the world. Keyi wanted a mark that both reflect the dynamism and the will of the young direction behind the brand. The solution is a functional letter mark crafted out of tension between sharp curves and straight lines shaping the "k" of Keyi. Modern and communicative the letter mark can be easily reproduced on various scale and as typing text with a simple !<. It is developed to be responsive across several applications, for both print and digital.

The distinctive mark embrace one clear message : "Yes, it's possible!" (Chinese meaning for "可以"). Easy to understand it’s a universal visual image. As a trademark of each documentary, news report & corporate film, the logo launches the sequence of all medias developed by Keyi Productions. On the opening scene it became a key visual signal, while printed it remains a memorable signature. The color is predominant in film sequences & photography, so the identity doesn’t allow the use of colors except the bright orange.

Films and Photographs: Keyi Productions
Motion design: Camille Moine

ND-keyi-symbol

Lettermark

keyi-logo-EN
keyi-logo-CH

Logotype variations

Key_1920x1080

Introduction sequence in documentaries

keyi-interview

Lettermark applied on equipment

keyi-logo-graphic
keyi-logo-color-palette

Graphic palette

keyi_graphics_identification_manual

Graphic Identification Manual

"Modern and communicative the letter mark can be easily reproduced on various scale and as typing text with a simple  !< "

Keyi-img-logo

Corporate stationery

keyi-poster-beach
keyi-poster-bali
keyi-poster-bridge
keyi-poster-judo

Posters

keyi-3D-wall-entrance

Building sign

keyi-mockupweb-screen

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+31 6 29 31 05 72

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Utrecht (NL)

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