Hors Jeu! Festival 2016

Hors Jeu! Festival 2016

Brand Identity, Campaigns

Visual identity system

Identity for soccer
friendly 
festival

Identity for soccer friendly festival

Selected by Bordeaux Métropole to incorporate the official programme of the 2016 UEFA Cup, Hors Jeu! Festival 2016 (understand "Offside") allowed the unusual meeting of football and culture on a larger scale.

Show? Football is still, but it's also a metaphor of the society. Through meetings, conferences, exhibitions and different thematic like fashion, architecture, art, design, the festival traced this mass phenomenon sport.

"Foot Culture, Culture Foot"

The visual identity is conceived as a playful graphic system referring to the game (the offside line in soccer). Across communication, the line structured documents and layout. Print materials are produce with risograph printing machine which allowed the use of a combination of bright colours and reveal wonderful details in the photographs of Renaud Bouchez.

Festival organisation: Brev'Art, Clément Boudignon
Exhibition images: Renaud Bouchez
Riso Printing: Hato Press, London
Video: UEFA - BBC2 - Raï3

Designed with Florent Gomez

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"Hors Jeu! wants to show the importance of football as a cultural object by multiplying bridges with culture, with unexpected or off-the-wall vision, in order to move focus to other playing fields."

"Hors Jeu! wants to show the importance of football as a cultural object by multiplying bridges with culture, with unexpected or off-the-wall vision, in order to move focus to other playing fields."

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Detail of the risograph printing made by Hato Press, London

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HJ-kakemono
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HJ-fans
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IMG_7855-HDR(3) (Custom)
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