Alliance Française des Pays-Bas (AFPB)
Brand Identity development
Alliance Française, is an international non-profit organisation that aims to promote the French language and culture around the world with its Foundation based in Paris. A global network of over 800 institutions worldwide (133 countries). Alliance Française Pays-Bas (Alliance Française in the Netherlands) tasked Norma Design to unified their national brand identity in all their visual communications.
The actual brand identity was created in 2016 under the supervision of the Foundation. The guidelines were very narrow and does not allow much variations. During few years the overall brand identity in the Netherlands was lost in translation and local subsidiaries were creating their own visual languages.
Along the new addendum of the graphic standard manual, a handful tool kit and some digital templates were delivered to reinforce the original identity. Clear and consice guidelines were given to the local Alliances how to use the templates. Norma Design extended the scope by producing graphics to bring diversity in the communication.
Taking care of respecting the overall brand recognition, Norma Design brings flexibility, clarity and consistency across all supports of the Dutch branch. From stationery to digital template to event communications (all summarized in a new graphic standard manual).
Photos: © AFPB
Spreads of the new manual of graphic standards (guidelines)
AF red and Bodoni Std is the historic choice of the Alliance Française
Red thread system apply on print templates (for local Alliances)
National member card & certificate
Expo banners & grid system
Illustration and typographic explorations for specific communications
Social media templates